• People incline to buy a product or use a service from the top 10 search results as they generally believe that the most trusted result is on the 1st page of search engine.
  • Marketing experts have researched and shown that over 90% of search traffic is coming from the first 3 pages of search engine (top 30 search results). Furthermore, with around 80% of traffic from the 1st page alone.
  • Google alone receives around 70 to 80% of all online searches
  • According to Optify research, websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.
  • The average CTR on Page 1 of Google was 8.9 percent, but the average CTR on Page 2 was 1.5 percent
  • The Top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. The remaining organic listings only receive clicks from 8.16% of searchers
  • Optify concludes that, because predicting which position your site will appear in Google is basically impossible, your SEO efforts should first focus on getting on Page 1, and then on investing in working your way up to one of the top three spots

          Website Conversions = search interest + rankings + CTR